March 30, 2025 - 15:49
Black Mountain, the oldest ski area in New Hampshire, is blending its rich history with innovative technology under new ownership. The resort, known for its nostalgic charm, is transforming into a modern ski destination by integrating advanced systems aimed at enhancing operational efficiency. The new owner is not only focused on improving the guest experience but also has a vision to eventually transition the resort into a cooperative model, allowing the community to have a stake in its future.
This strategic shift includes implementing state-of-the-art ticketing systems and improved snow-making technologies, which are expected to attract more visitors and compete effectively with larger ski resorts. As the ski industry faces challenges from climate change and evolving consumer preferences, Black Mountain's approach serves as a potential blueprint for smaller resorts aiming to thrive in a competitive market. The integration of technology at this cherished location reflects a commitment to preserving its legacy while ensuring sustainability and growth for years to come.
